My favorite strategy for upselling to mini session clients

Are you a photographer looking to boost your income and provide more value to your clients? Mastering the art of upselling during mini sessions could be the game-changer you've been searching for! In this free photography resource, we'll explore an effective strategy for offering additional images to your mini session clients, with a focus on selling the entire gallery. Whether you're new to mini sessions or a seasoned pro, this free educational resource will help you up-level your family photography business!

There are many strategies to upselling, but today, I’m going to share the one that I personally use, because, well…it works! Take a look:

1. Base Package: Each mini session includes 5 digital images.

2. Upsell Individual Images: Clients can purchase additional images individually at a higher price point.

3. Upsell the Full Gallery: Offer the entire gallery of images as the best value option.

Let's break down each component of this strategy and explore how to implement it effectively.

1. The Base Package: Include around 5 high-quality digital images in your base mini session package.

Tips:

- Create a diverse gallery that provides your client with a ton of great options from their photo session.

- Ensure you have the “must have” photos as part of the gallery, as well as some unexpected moments - this leaves the client wanting more!

-Let your client select which 5 images to keep! Show them everything already edited!

2. Individual Image Sales: Allow clients to purchase additional images individually at a higher price point.

Tips:

- Price individual images high enough to make the full gallery purchase more attractive.

- Showcase all images in a client gallery, with all images watermarked.

- Use software that allows clients to easily select and purchase additional images - all automated without you needing to micromanage.

3. Full Gallery: Offer the entire gallery of images at a price that represents the best value for the client.

Tips:

- Price the full gallery to be more economical than buying all images individually.

- Highlight the savings compared to individual image purchases.

- Emphasize the value of having all the memories from the session.

Pricing Strategy Example

Let's look at a hypothetical pricing structure to illustrate this strategy:

Mini Session Fee: $200 (includes 5 digital images)
Additional Individual Images: $50 each
Full Gallery Purchase: $150 (All images from the session, let’s say there’s 30).

In this example, if a client wants 3 additional images, the full gallery becomes the more economical choice. This pricing structure encourages clients to opt for the full gallery, maximizing your profit per session.

Remember, successful upselling is about understanding your clients' needs and offering solutions that enhance their experience with your photography.

Still need a little assistance figuring out how to ensure that you’re pricing your mini sessions at a profitable rate? Click below to access my FREE Mini Session Pricing Cheatsheet. This resource is PACKED with valuable information that your photography absolutely needs.

For more insights on mini session education, business strategies, and other valuable photographer resources, be sure to explore my other blog posts and free education materials.

Click here for my FREE Mini Session Pricing Cheatsheet